The following article has been re-printed from the July 15, 2008 AMSOIL “Direct Line” Dealer news magazine.

Use of AMSOIL synthetic lubricants, Ea Air Filters and fuel additives help customers stretch their fuel dollars.

Use of AMSOIL synthetic lubricants, Ea Air Filters and fuel additives help customers stretch their fuel dollars. With gasoline and diesel prices continually climbing and setting record highs, improved fuel economy has become a top priority for people and businesses that rely on vehicles and heavy equipment in their daily operations. In addition to providing superior protection

and performance, AMSOIL synthetic motor oils, gear lubes, transmission fluids, air filters and fuel additives can have a profound impact on fuel economy, presenting Dealers with another solid marketing angle when presenting AMSOIL products to customers.

Synthetic Lubricants

AMSOIL synthetic motor oils, gear lubes and transmission fluids effectively improve fuel efficiency through reduced friction (fluid friction and friction between moving parts), superior thermal and oxidative stability and resistance to volatility.

Fluid Friction

Refined petroleum-based lubricants are composed of irregular molecules of various sizes. As they slip across each other, excess friction is created. The vehicle’s engine must burn extra fuel to overcome this friction, decreasing fuel economy. AMSOIL synthetic lubricants, on the other hand, contain only smooth, uniform molecules that easily slip across each other, reducing internal friction within the lubricant, allowing fuel to be diverted from the task of overcoming friction to reaching the drivetrain, decreasing overall fuel consumption. In addition, AMSOIL offers lower cold temperature viscosity synthetic motor oils that

further reduce fluid friction and increase fuel economy in below-normal operating temperatures without sacrificing protection and performance. AMSOIL Synthetic 5W-40 Premium API CJ-4 Diesel Oil (DEO), for example, is recommended for diesel applications requiring heavier cold temperature viscosity 15W-40 diesel oils, while AMSOIL Synthetic 0W-20 Synthetic Motor Oil (ASM) is recommended for gasoline applications requiring 5W-20 motor oils, and AMSOIL Signature Series 0W-30 Synthetic Motor Oil (AZO) is recommended for gasoline applications requiring 5W-30 and 10W-30 motor oils.

Friction Between Moving Parts

Oil viscosity plays a critical role in reducing friction. If viscosity is too high, it contributes to fluid friction, while an oil with a viscosity that is too low cannot adequately maintain a complete, unbroken oil film between engine surfaces. Without this film, excess friction is created between moving parts, increasing wear and fuel consumption. The synthetic construction of AMSOIL synthetic lubricants ensures viscosity remains consistent due to excellent high temperature/high shear properties, maintaining an unbroken oil film between engine parts, reducing friction and decreasing fuel consumption.

Thermal and Oxidative Stability

Some of the chemicals in conventional lubricants break down at temperatures within the normal operating range of many vehicle and equipment components, coating components with varnish, deposits and sludge and leaving the oil thick and difficult to pump. This higher viscosity oil reduces engine and fuel efficiency because components must expend extra energy, and extra fuel, to do their jobs. AMSOIL synthetic lubricants contain no volatile contaminants, making them much more resistant to thermal and oxidative breakdown. Components stay clean, oil viscosity remains constant and fuel efficiency remains high.

Volatilization

Conventional lubricants are also very susceptible to volatility. When the oil’s lighter molecules volatilize during hot operating conditions, it contributes to further viscosity increase and reductions in fuel economy. Because AMSOIL synthetic lubricants contain uniformly sized molecules, they resist volatilization much better than conventional lubricants, maintain their viscosities and allow more fuel to be used for vehicle propulsion, improving fuel economy.

Calculate the Savings

Industry tests demonstrate an average conservative two to five percent increase in fuel economy by switching to synthetic lubricants, while many AMSOIL customers report even larger gains. According to the most recent data from the Bureau of Transportation Statistics, the average passenger vehicle uses 554 gallons of gasoline per year. At a price of $4 a gallon, 554 gallons of gas costs $2,216. A five percent fuel economy improvement would save 27.7 gallons of gasoline and yield $110.80 a year in fuel savings. That’s enough to cover the price of a year’s supply of AMSOIL synthetic motor oil and Ea Oil Filters, with money left over. Imagine a fleet of 100 class 8 diesel trucks running an average 120,000 miles per year at an average 6.5 mpg with diesel fuel at $4.70 a gallon. Using those numbers, the fleet spends $8,676,923.08 on fuel annually. A five percent fuel economy improvement would increase the fleet’s fuel mileage to 6.825 mpg and reduce fuel costs to $8,263,736.26. That’s a savings of $413,186.82, enough for 87,912 gallons of fuel.

More Fuel Savings

In addition to the fuel savings provided by AMSOIL synthetic lubricants, AMSOIL Ea Air Filters and fuel additives contribute to further fuel efficiency gains.

AMSOIL Ea Air Filters (EaA)

Incorporating revolutionary nanofiber technology, AMSOIL Ea Air Filters excel in all three areas critical to filtration performance: efficiency, capacity and air flow. The increased air flow contributes to more efficient engine operation, increasing fuel efficiency by allowing the engine to burn less fuel. Ea Air Filters allow more air flow than filters that use cellulose media alone. Cellulose fibers are larger than nanofibers, and have larger spaces between the fibers, causing contaminants to load in the depth of the media and plug the air flow path, resulting in higher restriction and less capacity. The synthetic nanofibers in Ea Filter media have submicron diameters and small interfiber spaces, which result in more contaminants being captured on the surface of the media and lower restriction. This all leads to improved fuel efficiency.

AMSOIL Fuel Additives

AMSOIL P.i. Performance Improver (API) As a vehicle’s engine accumulates miles, its performance suffers from gasoline fuel-generated deposits that form on the fuel injectors, intake valves and combustion chamber. One of the negative effects caused by these deposits is decreased fuel efficiency. AMSOIL P.i. Performance Improver is the most potent gasoline additive available today. As a concentrated detergent, it is unsurpassed in cleaning combustion chamber, intake valve and fuel injector deposits, restoring peak engine efficiency, fuel economy, power and drivability. Tests show P.i. improves vehicle fuel efficiency by an average of 2.3 percent and up to 5.7 percent.

AMSOIL Diesel Concentrate (ADF)

Like gasoline engines, diesel engines also become less efficient over time. Fuel injector deposits interrupt spray patterns, causing poor fuel atomization, incomplete combustion, excessive emissions and smoke. Tests prove that AMSOIL Diesel Concentrate cleans dirty injectors, improving fuel economy by up to five percent and restoring horsepower to like new.

AMSOIL Cetane Boost (ACB)

By raising cetane up to seven points, AMSOIL Cetane Boost effectively improves combustion efficiency for increased power and performance in all diesel engines, increasing fuel efficiency up to 2 percent.