AMSOIL has been working hard to bolster their brand in the motorcycle industry by sponsoring legendary bike events like Daytona and Sturgis. This trend continues as they are now the official oil of North America’s third largest rally. Laconia Motorcycle Week which takes place in New Hampshire, is the oldest major motorcycle rally, with the 87th annual event taking place from June 12-20, 2010.

The origins of this event go all the way back to 1916 when a few hundred bikers gathered at Weirs Beach on the shores of Lake Winnipesaukee. For many decades, motorcyclists have gathered for hillclimbs, races and fellowship. The famous Loudon Classic motorcycle race has its origins at the Laconia event.

Over the years, this esteemed rally has steadily grown in attendance with upwards of 400 000 enthusiasts expected this June. Attendees will enjoy hillclimbs, drag races, charity rides, swap meets, bike shows and numerous social events.